In 1965, Baxter Finley launched his first men's moisturiser.


By 1970 his products were being used by almost every Hollywood actor and today the following is even stronger than it was back then.


The collection of hair, skin and shave essentials are created with interesting ingredients ranging from walnut shell powder to peppermint oil, with each creation robustly tested at the Finley Barber shop in Los Angeles.


With a well-deserved reputation for being premium yet unpretentious, each product is designed to fuel gents with a confidence that commands attention.